ReMind UK
Getting ahead of dementia

ReMind UK is a charity that are doing amazing things. With world-leading research in age related memory disease, alongside their best in class memory clinic, they offer hope to many with dementia. But as a charity, they needed funding and their brand was standing in the way. Called RICE (an acronym for Research for Care of the Elderly) their identity was dated and passive, rather than a dynamic charity able to make a real difference.

Following extensive interviews with the team and positioning exercises, a strong, simple brand identity was created that would help them to stand out, whilst supporting their fundraising. The brand positioning became the more active 'Getting Ahead of Dementia', which led to set of messaging and visual identity that was much more positive. This centred around the early stages of dementia and taking a preventative approach. The new brand identity is followed through in the website, campaigns and other key communications.