PM Forum
Engage. Maintain. Evolve.

The PM Forum provides insights and inspiration for everyone involved in the fast-developing field of professional services marketing. One of their key marketing tools is their monthly magazine, first published in 1993. The magazine received an update in the late 2000s, alongside its brand identity, and the covers have continued to be a success with audiences but, in recent years, the internal pages have failed to evolve, becoming dense and confusing to read. 

To combat these issues, I looked to reinvigorate the magazine with a complete overhaul of the interior spreads, injecting more pace and a greater emphasis on the use of photography and other imagery. This was combined with the introduction of a new grid and new fonts for a more modern approach that is easier to read and more engaging. The work has received consistently good feedback and helped maintain membership renewals.