FleetCheck
Ensuring future growth

Managing fleet vehicles can be a complex process, but FleetCheck makes it easy, more efficient and safer. While successful, they had reached a stage where they wanted to grow and take the next step, but recognised their identity had some issues: there was no clear system for the expanding number of levels, sub-brands or apps; the existing logo and identity were not easy to use; and the identity did not reflect the simplicity of the software and company. 

A key part of the identity was their tick symbol. It had been with them from the start, but ticks are everywhere. How could it be distinctive and ownable? The simple tick symbol was developed into a new mark - three ticks that look like an ’F’ for FleetCheck. A simple typographic system was designed for the brand architecture to ensure consistency across divisions. And the introduction of a clean, clear design system ensured the identity could work across everything from campaigns to the software interface.