Renishaw
Precise. Intelligent. Energetic.

(Project Info)

Renishaw has significantly expanded its video capability – with a new studio space, equipment and an in-house team producing more content than ever.

We created a refined visual system to bring clarity and consistency to how the brand appears on screen. A refreshed use of colour, typography, motion and structure ensures every video – whether produced internally or externally – feels unmistakably Renishaw. As we created key material for a global company bringing people along on the journey was a key aspect. As was ensuring that the new templates, assets and guidance toolkit would be usable around the world.

Flexible, confident and considered, the system supports a wide range of content while strengthening the brand’s presence across channels.

Industry
Engineering

Deliverables
Workshops and Research
Visual Identity Update
Visual Identity Systems
Visual Identity Guidelines
Moving Graphics

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